Darina Usanova

Product Designer

I’m a Design Lead at Buzz.ai, where I work on new AI features and core product features used by sales and marketing teams. Before that, I was the founding designer at DataForce Solutions. I helped shape the product from its early idea through its first clients.

I like getting involved while the team is still deciding what to build and why. I ask questions, talk through ideas, and stay close to the details once design work begins. That’s often where I can make a product easier to use.

Self-serve signup and onboarding

I designed Buzz’s signup and onboarding experience so potential customers could explore the product independently and paying customers could complete essential setup without relying on onboarding calls.

Unified campaign builder

I researched and designed an MVP concept for Buzz.ai's campaign builder, bringing sequential and branching campaigns into one workflow.

Voice notes for outreach

Designed a voice messaging feature for the Buzz.ai sales outreach platform. Users can send quick voice messages in conversations or add pre-recorded voice notes to campaigns.

Custom prompts for AI comments

I designed a reusable prompt system for Buzz.ai’s AI Comments, helping outreach teams control the style, language, and structure of generated LinkedIn comments.

Machine learning workspace

I helped take DataForce Studio from an early idea to a first release, bringing the main stages of machine-learning work into one workspace for enterprise teams.

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